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A British Family Brand – Est. 2000
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30-Day Money Back Guarantee
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Free Shipping with Royal Mail
Modern Minimalism – the Edna Classic Shoes
Refresh your everyday wardrobe with the Edna Classic Shoes. These sleek flats feature clean lines, a rounded shape, and a bold sole, creating a youthful and stylish look that’s effortlessly wearable – with or without socks. The signature metal ring buckle adds a refined twist, making the Edna a true statement piece.
Why you’ll love the Edna Classic Shoes:
- Metal ring closure: A standout accent that brings a modern edge to a classic silhouette.
- Handcrafted smooth: Soft and supple for all-day comfort and natural movement.
- Flat, supportive sole: Cushioned and stable, designed for long walks and everyday wear.
- Minimalist design: Clean and impactful – perfect for lovers of sharp lines and modern aesthetics.
- Versatile styling: Wear them barefoot or with socks – a year-round essential for casual cool.
Product details:
- Material: Smooth, handcrafted with a subtle sheen.
- Sole: Flat, cushioned, and slip-resistant for maximum daily comfort.
- Design: Rounded toe with a slim strap and signature metal ring buckle.
- Fit: Flexible, secure, and comfortable – ideal for long wear and active lifestyles.
Embrace modern ease with a touch of urban edge – theEdna Classic Shoes are your go-to for comfort-forward minimalism. Discover them now and elevate your casual looks with confidence.
Free Delivery
Today Only: Enjoy Free Shipping with Tracking Across the UK!
All orders are shipped exclusively via Royal Mail. Place your order before 11am and it will be dispatched the same day, complete with a reliable tracking number so you can easily follow your delivery at all times.
30-Day Return Policy
We stand behind the quality and excellence of our products, and to demonstrate our confidence, we provide a 30-day money back guarantee on every purchase. If you are not completely satisfied with your order, rest assured that you can return your purchase within 30 days for a full refund.
24/7 Customer support
No matter what time it is, we are always here to help you with all your enquiries and needs. Your satisfaction is our top priority.


From a small dream in London in 2000 to a boutique brand cherished by women across the UK: today, as we celebrate 25 years, we want to say thank you.
This is your final chance to shop your favourite pieces with savings of up to 80% off — our gift to you for being part of our journey.
Extra Savings:
- Buy 2: Extra 10% Off
- Buy 3: Extra 15% Off
- Buy 4: Extra 20% Off
- Buy 5: Extra 25% Off
Discounts are applied automatically at checkout. Styles can be freely mixed and matched.
Once it’s gone, it’s gone: don’t miss out.
From a small dream in London in 2000 to a boutique brand cherished by women across the UK: today, as we celebrate 25 years, we want to say thank you.
This is your final chance to shop your favourite pieces with savings of up to 80% off — our gift to you for being part of our journey.
Extra Savings:
- Buy 2: Extra 10% Off
- Buy 3: Extra 15% Off
- Buy 4: Extra 20% Off
- Buy 5: Extra 25% Off
Discounts are applied automatically at checkout. Styles can be freely mixed and matched.
Once it’s gone, it’s gone: don’t miss out.

Combine and get up to 25% more off
Loved by Women Across the UK

Raya Beckett - Belfast
Felt Like Treating Myself
Getting the Gwendolyn bag set felt like opening a present to myself. Each piece has a use, and none of them feel like fillers. Having the choice between sizes has been so handy.

Valerie Wood - Leeds
Customer Service That Listens
I had a question about sizing and emailed customer service; they got back to me within a few hours. It felt personal rather than just an automated reply. That kind of responsiveness makes a difference.

Grace M. - Glasgow
Ended Up Wearing It All Evening
Tried the Mara sweater on as soon as it arrived and ended up keeping it on the rest of the evening. It’s that comfortable. Honestly, it feels like it’ll get better with age.

Amelia T. - Leicester
Way More Room Than Expected
I wasn’t sure if the Primrose bag would fit much, but it holds far more than I thought. Soft leather, sleek shape, and surprisingly practical. It’s earned a permanent spot in my rotation.

Jenifer L.- London
Confidence boost in a dress
I put on the Romaine dress and instantly felt a bit taller and more put together. It cinches nicely at the waist without digging in. Definitely one I’ll be wearing again and again.





