Dana | Chic Jumper
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A British Family Brand – Est. 2000
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30-Day Money Back Guarantee
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Free Shipping with Royal Mail
Classic Nordic Charm, Wrapped Up in Style
The Dana Pullover brings the beauty of traditional Nordic patterns into your modern wardrobe. With timeless Fair Isle motifs and a warm, inviting texture, this sweater is designed to stand out.
Designed for both warmth and character, it’s the perfect blend of heritage-inspired style and everyday wearability—ideal for strolling through snowy villages or enjoying relaxed days indoors.
Why you’ll love it:
- Authentic Fair Isle Pattern: Features beautifully woven Nordic designs that evoke a timeless feel with every wear.
- Warm & Comfortable: Crafted from a thick, soft that keeps you snug and stylish during chilly days.
- Relaxed Everyday Fit: Slightly loose silhouette offers both layering potential and all-day comfort.
- Winter-Ready Style: Perfect for casual outings, mountain getaways, or fireside lounging.
- Subtle Ribbed Detailing: Finished with ribbed cuffs, hem, and neckline for a polished, cozy touch.
Wrap yourself in tradition and warmth—this Icelandic pullover makes every day feel special.
Free Delivery
Today Only: Enjoy Free Shipping with Tracking Across the UK!
All orders are shipped exclusively via Royal Mail. Place your order before 11am and it will be dispatched the same day, complete with a reliable tracking number so you can easily follow your delivery at all times.
30-Day Return Policy
We stand behind the quality and excellence of our products, and to demonstrate our confidence, we provide a 30-day money back guarantee on every purchase. If you are not completely satisfied with your order, rest assured that you can return your purchase within 30 days for a full refund.
24/7 Customer support
No matter what time it is, we are always here to help you with all your enquiries and needs. Your satisfaction is our top priority.
From a small dream in London in 2000 to a boutique brand cherished by women across the UK: today, as we celebrate 25 years, we want to say thank you.
This is your final chance to shop your favourite pieces with savings of up to 80% off — our gift to you for being part of our journey.
Extra Savings:
- Buy 2: Extra 10% Off
- Buy 3: Extra 15% Off
- Buy 4: Extra 20% Off
- Buy 5: Extra 25% Off
Discounts are applied automatically at checkout. Styles can be freely mixed and matched.
Once it’s gone, it’s gone: don’t miss out.
From a small dream in London in 2000 to a boutique brand cherished by women across the UK: today, as we celebrate 25 years, we want to say thank you.
This is your final chance to shop your favourite pieces with savings of up to 80% off — our gift to you for being part of our journey.
Extra Savings:
- Buy 2: Extra 10% Off
- Buy 3: Extra 15% Off
- Buy 4: Extra 20% Off
- Buy 5: Extra 25% Off
Discounts are applied automatically at checkout. Styles can be freely mixed and matched.
Once it’s gone, it’s gone: don’t miss out.
Combine and get up to 25% more off
Loved by Women Across the UK
Raya Beckett - Belfast
Felt Like Treating Myself
Getting the Gwendolyn bag set felt like opening a present to myself. Each piece has a use, and none of them feel like fillers. Having the choice between sizes has been so handy.
Valerie Wood - Leeds
Customer Service That Listens
I had a question about sizing and emailed customer service; they got back to me within a few hours. It felt personal rather than just an automated reply. That kind of responsiveness makes a difference.
Grace M. - Glasgow
Ended Up Wearing It All Evening
Tried the Mara sweater on as soon as it arrived and ended up keeping it on the rest of the evening. It’s that comfortable. Honestly, it feels like it’ll get better with age.
Amelia T. - Leicester
Way More Room Than Expected
I wasn’t sure if the Primrose bag would fit much, but it holds far more than I thought. Soft leather, sleek shape, and surprisingly practical. It’s earned a permanent spot in my rotation.
Jenifer L.- London
Confidence boost in a dress
I put on the Romaine dress and instantly felt a bit taller and more put together. It cinches nicely at the waist without digging in. Definitely one I’ll be wearing again and again.
